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Pacific Studies Journal

Abstract

My contemporary reading of Coming of Age in Samoa explores Margaret Mead’s experimental ethnography as a textual artifact whose social history may be interpreted within a framework situated in gender, time, and place. Mead’s ethnography appeared to reinforce consumer-culture representations of female alterity and “free-love” in the South Seas, yet her text challenged these popular images with a radical counternarrative. Mead’s case study approach to the problem of adolescence, as well as her fieldwork photographs, created a narrative and visual space that questioned the dominant anthropological discourse of her day. Mead’s woman-centered book, combined with her publisher’s astute marketing strategies, created a commercial bestseller that has acquired the status of “Ur-text” in anthropology. Eighty years after publication, Coming of Age in Samoa continues to generate both academic and public interest.

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