"THE NEW ECONOMY": UTILIZING CREATIVE, CULTURAL, AND INNOVATIVE INDUSTRIES FOR SUSTAINABLE SOCIOECONOMIC DEVELOPMENT IN FIJI

Authors

Salvin Nand, The University of FijiFollow

Abstract

Today, creative, cultural, and innovative industries are becoming important differentiators and drivers of competitiveness and economic development in many regions of the world. Creative industry has many characteristics, including being knowledge intensive and of high economic value. These characteristics determine that the development of creative industry not only directly promotes economic growth but also drives upgrades of other industries, thereby promoting economic growth indirectly as well as directly. The Pacific region has long been projected as a pristine paradise with vast cultural, natural, and biological resources that have unique opportuities for sustainable economic development in Pacific Island countries. Pacific Island countries have great potential to develop vibrant creative industries using their own tangible and intangible cultural properties. However, to create and sustainably use benefits from the cultural economy, first, creative industries need to be developed, using local customs, traditions, and traditional knowledge. Second, creative industries need to be protected and creatively exploited using appropriate intellectual property mechanisms. This paper intends to propose new methods for evaluating the role of intellectual property laws in the development of creative industries and the role of those industries in the economic, social, and cultural development suitable for Fiji.

Recommended Citation

Nand, Salvin (2013) ""THE NEW ECONOMY": UTILIZING CREATIVE, CULTURAL, AND INNOVATIVE INDUSTRIES FOR SUSTAINABLE SOCIOECONOMIC DEVELOPMENT IN FIJI," Pacific Studies Journal: Vol. 36: No. 1, Article 6.
Available at: https://digitalcollections.byuh.edu/pacific-studies-journal/vol36/iss1/6