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Pacific Studies Journal

Abstract

This essay examines the controversy surrounding The GC, a New Zealand reality television series that follows young Māori living on Australia’s Gold Coast, and the cultural debates it sparked about Māori identity, representation, and modernity. By analyzing the show’s reception and its challenge to dominant visual and cultural narratives, the essay explores how primitivism continues to shape public discourse and how Māori media productions can disrupt and redefine the boundaries of indigenous representation.

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